June 2012

Marketing Savvy

As always, companies seek out and deploy effective marketing strategies to build business.  In the new economy, the energy, urgency, and marketing options evolve and emerge at a pace that continues to accelerate, which presents opportunities for messaging through a variety of channels, in many cases, at lower cost.

As creative agencies adopt and leverage the tech-enabled tools of the trade, and open up distribution of graphic, motion graphic, video, and audio arts in service of clients through traditional and digital media in more ways than ever, buyers of these services will benefit from understanding the creative process and how these assets are produced.

In this video interview, Owner and Chief Marketing Officer of SavvyDog Design, Lisa Nalewak, shares her thoughts about the client-agency relationship.  She shares information about the skill sets and application of creative, technical, and strategic professionals in producing graphic arts for business applications.  Lisa’s insights will help build understanding and confidence in buying from these specialty service companies.

Camera:

The CEO of Armadillo Enterprises, Elliott Rubinson agreed to be the first contributing expert to the SMARTS Library entrepreneurship and business video project;  Armadillo Enterprises owns the popular musical instrument brands, Dean Guitars, Luna Guitars, and Ddrum drums; brands that Elliott and his team have built into one of the worlds largest musical instrument manufacture/distribution companies in the world.

Elliott delivers an interesting and informative look into the origins, strategies, and marketing planning aspects from formative years and present operations, and the shoot provides a look behind the scenes at their Tampa headquarters, warehouse, and USA guitar custom shop.

This is the first post in the new SMARTS Video Blog, that will feature successful entrepreneurs, business owners, subject matter experts, and thought leaders on a variety of topics of interest to business capitalization, leadership, marketing, advertising, law, technology, communications, interesting companies, and the media arts.

I hope you enjoy this interview and all those to come.