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Strategic Marketing Arts, Inc., SMARTS, serves client companies in the creative arts of marketing, multimedia communications, advertising, employee training and continuous learning solutions for employers and entrepreneurs. Our team of talented strategic thinkers, writers, designers, videographers, animators, media buyers, and web-savvy techs delivers creative solutions that drive brand affinity and business success.

SMARTS emphasizes the application of video as the most effective means of communication across traditional and digital media. Crystal clear business communications are branded and shared consistently from website to television and social media; every conceivable way of reaching and connecting with both external and internal customers; anywhere.

SMARTS Leadership:

Jim Aardema

Jim’s core experience and expertise center on strategic planning, business growth and project management, with strengths in business content development (writing and editing, multimedia productions) and leading strategic programs. He has led initiatives in market and operations analysis, branding/re-branding, marketing, advertising campaigns, video creation, direction, production, and post-production, and presentations to investor groups for capital raises. His work has included public, political and regulatory relations including press strategies and releases, presentations, negotiations, permitting, and media production.


Jim is also President of Community Service Media, Inc. (EST 2004), a full-service advertising and media buying agency with special emphasis on organizational cause and social issues, communicated through television commercials, public service advertisements, radio, billboard, print, and specialty advertising media.

Bachelor of Science, Hope College

Master of Science, University of Florida


Jewel Aardema

Creative Director, Media Planner, Media Buyer

Jewel Aardema is an expert in ideation, scripting, and directing audio and video productions, and specializes in strategic media buying in radio, outdoor advertising, and television across national markets. Jewel began her career with Clear Channel radio, and advanced to account representative with CBS. After several successful years in radio, Jewel moved to television as the Sales and Marketing Director for CBS-owned station UPN44.

In 2004, Jewel co-founded Community Service Media, Inc., focusing on advertising campaigns within the cause marketing space, primarily serving law enforcement agencies, anti-drug coalitions, and non-profits in Florida and across the U.S.