As we continue our mission to help clients REACH internal and external customers, CONNECT their enterprise content with people, EVERYWHERE through digital and traditional media, we create and produce content in all forms, shapes and sizes. One of our favorite tactics is the use of animations to transcend the limitations and costs of live-shot video.
We’ve had clients with exciting creative visions for marketing their product or service, including a desire to communicate these visions through video, but the production scale to realize these visions, if produced with live-shot video, would be cost and time-prohibitive.
In these cases, we’ve found that using illustrations, animated in various styles, including white board animation, frees the creative process from limitations of location, visual themes, production complications; basically the only limitations are imagination and the talents of the creative team.
Animation allows the creative team to proceed with clever, humorous, exciting stories set in any location or physical scenario desired to position products and services in context with their markets in a unique way. One of the examples posted here uses the analogy of a battlefield of competition and a treacherous mountain climb to success in capturing government contracts as facilitated through specialty financing. The second example shares a path from distraught thoughts of retirement challenges, through a humorous education about the benefits of an online retirement planning tool, and the excitement of now having simple, affordable support for retirement planning.
The time and cost associated with these productions was a small fraction of live-shot versions, and the point of each piece is far better made by the animated scene-scape and messaging. These cases were major wins for our clients!
So if you would like to go with video for your branding, messaging, product/service marketing, keep in mind that there are many options for producing creative works and the first step is matching up production methods with budget and time resources.