Public relations is, indeed, a marketing art of tremendous importance to companies and organizations as enterprise-level messaging and communications strategies, brand management, reputation management, and crisis management matters are dealt with proactively.
PR is rapidly evolving; the press release, while still a means of outreach to the media, is largely obsolete as communications tools and bandwidth enable better, “stickier” messages across multiple channels. Business and consumer expectations are rising and appetites for consuming rich visual content are whet, necessitating more attention to creativity, content production values, and reaching people when and where they are ready to receive enterprise content.
In our latest video production for SMARTS Library, we teamed up with our good friend and strategic partner Tony Collins, President of the Blake Collins Group. Tony shares his thoughts about the evolving world of professional public relations, and the importance of having enterprise content created in the right medium, with the right message, distributed across the right channels to reach target markets at the right time.
We hope you enjoy our video production of The Changing Landscape of Public Relations, with Tony Collins.