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Scripting & Pre-Production

Video is the most effective medium for telling your story, communicating your organizational character and offering through engaging visual and audio windows into your world. The statistics are undeniable; video attracts and retains attention, and video applications are exploding as the technologies of visual arts creative tools and distribution channels enable more affordable access to high quality and amazing productions.

Scripting & Pre-Production

From conception to completion, we provide strategic planning, creative ideation, script writing, storyboarding, casting, set design, location scouting; everything that makes a video production of any scale come to life efficiently and effectively. Preparation and planning are critical elements of every project to ensure great results, and telling a compelling story in a way that the desired eyes and ears enthusiastically receive it is always a primary objective.

Branding

Branding

Who are you as an organization; in planning, growing, dusting off or reinventing? Your identity in graphic and multimedia form is your face to the world. Connecting with the world and drawing customers/clients to your product or service is a creative art form with the power to make or break the venture.

SMARTS people have that creative “stuff” that translates a message into color and movement and captures the imagination and attention. Branding from logo/slogo concept and design through website development, multimedia production including radio and television commercial and corporate video production are part of our core competence.

Media strategies, demographic analysis and media buying on local, regional, and national scales are also part of the SMARTS arsenal.

Promotional Products

Learning Solutions & Content Production

Our services also include the development and production of custom learning solutions, from assessing training needs to structuring an enterprise “university” with seamless delivery of content online within a customized “Portal”.   Our service capabilities include:

  • Surfacing and crystalizing leadership vision, programs and processes for bringing enterprises and their people into lock-step behind brand and mission.
  • Brand and theme learning promotional materials and events.
  • Recommend delivery strategies to meet diverse learning levels and styles.
  • Develop learning maps.
  • E-learning courseware.
  • Instructor and training guides.
  • Video and online training scripts.
  • Content creation, development, and production.
  • Training asset organization and program integration.
  • LMS Creation and management.

Marketing Strategy & Planning

Simply put, we apply the use of video, graphic, motion graphic, animation, design and musical arts to creating and distributing branded content across broadcast, website, learning, and social media networks.

We collaborate with clients at any desired level of effort, producing simple enhancements to existing media, to the development and management of comprehensive programs for converging brand development and promotion across broadcast, website, and social media networks. We look at the relationship as applying our resources as an extension of your team. This brings you, our client, the depth and productivity of our experts at much lower cost than the expense of internally staffing equivalent capacity.

Marketing Strategy & Planning

Every organization and enterprise needs a comprehensive approach to connecting mission, product, or service with a brand identity; reach external and internal customers with that identity and message; connect with them on an individual and organizational level; everywhere.

As traditional and digital media channels continue to emerge and evolve, it is more important than ever that your brand and message are established as a “footprint” that can be easily found everywhere; particularly in the digital realm.  If you’re not there, you don’t exist.

SMARTS’ leadership have the business experience and talent to collaborate with clients in the visioning, organization of marketing assets, planning, budgeting, and scheduling marketing programs across traditional and digital media channels.

Branding & Messaging

Branding & Messaging

Who are you as an organization; in planning, growing, dusting off or reinventing? Your identity in graphic and multimedia form is your face to the world. Connecting with the world and drawing customers/clients to your product or service is a creative art form, with the power to make or break the venture.

SMARTS people have that creative “stuff” that translates a message into color and movement and captures the imagination and attention. Branding from logo/slogo concept and design through website development, multimedia production including radio and television commercial and corporate video production are part of our core competence.

Media strategies, demographic analysis and media buying on local, regional, and national scales are also part of the SMARTS arsenal.

Public Relations

Public Relations

Effective marketing strategies include finding the differentiating and newsworthy characteristics of your enterprise, the people within it, and activities surrounding it, then creatively “packaging” and connecting this information with markets through media channels.

Public, political, community, and enterprise relationship building is especially challenging these days with content coming at everyone from every direction.   It is more important than ever that your content is crafted to capture the interest of discriminating media distributors who serve as “gatekeepers” for their channels , and media consumers with an apatite for your message.

This work is clearly a marketing “art”, requiring excellence in messaging, writing, media connections, and business savvy.  SMARTS brings this blend of talent, experience, content creation, connections, and insight to client initiatives.

Here are several considerations and applications of public relations that should be part of your marketing communications strategies and tactics:

  • Leadership & Key Personnel Changes
  • Product & Service Announcements
  • Internal & External Stakeholder Messaging
  • Permitting & Community Relations for Projects
  • Corporate & Executive Reputation Management/Repair
  • Comprehensive Marketing Communications Planning
  • Traditional, Digital, Social Media Integration
  • National, Regional, and Local Initiatives
  • Press Kits
  • Writer’s Platforms
  • Editorial/News Release Calendars
  • Deal Flow
  • Competitive Analysis
  • Data-driven Strategy
  • Press Releases
  • Feature Releases
  • Journalist Relations

Project Delivery

Project Delivery

We use a cloud-based platform for project management called Basecamp.  Basecamp provides a very simple dashboard setup as a hub for internal email communications/discussions, real-time collaboration and sharing of text documents, file sharing in all media, automatic progress updates (each morning), scheduling, “to do” list assignments and reminders.

Basecamp is used to host a “project” for management of every engagement across all resources to facilitate tightly coordinated communication, efficient teamwork, and delivery of the project.

Marketing & Media Planning

Social Media

Along with the familiar phrase, “cash is king”, we also know these days that “content is king”.   Content development and production are at the heart of SMARTS’ mission to both connect clients with internal and external customers, and also to inform and educate through real world examples (SMARTS Library videos) and learning solutions.  So we are producing a great deal of our own content to share and add value to others, and we also can do it for you!

We apply our resources of talented copywriters, editors, graphic artists, videographers and digital editors as a packaged talent-extension of your team.  The time-consuming tasks of developing, producing, and publishing content are taken off your shoulders, and blog posts, newsletters, social media posts, video blogs, testimonials, training and explainer videos, and other media are produced and published, delivering content that is pre-approved by the client on a planned, scheduled, and consistent basis.

Social Media

Social Media

Along with the familiar phrase, “cash is king”, we also know these days that “content is king”.   Content development and production are at the heart of SMARTS’ mission to connect clients with internal and external customers, and also to inform and educate through real world examples (SMARTS Library videos) and learning solutions.  We are producing a great deal of our own content to share and add value to others, and we also can do it for you!

We apply talented copywriters, editors, graphic artists, videographers and digital editors as an extension of your team.  The time-consuming tasks of developing, producing, and publishing content are taken off your shoulders, and blog posts, newsletters, social media posts, video blogs, testimonials, training and explainer videos, and other media are produced and published, delivering content that is pre-approved by the client on a planned, scheduled, and consistent basis.

Production & Post-Production

Production & Post-Production

SMARTS’ production work deploys the optimal mix of equipment, experienced direction, and talented crew, scaled appropriately for each piece. We deliver high-definition videography, lighting, makeup, special effects and animations, sound, and post-production editing – where the magic really happens! We’ll shoot on land, from the air, on the water and even in the water.

We love this work; putting the power of video, music, animations, and motion graphics into the hands of our clients, and in creating each piece, whether simple, small clips or major productions, our approach is to optimize the message; make it connect emotionally, intellectually, in context with brand and targeted internal and external customers.