DIGITAL MEDIA

Social Media

Along with the familiar phrase, “cash is king”, we also know these days that “content is king”.   Content development and production are at the heart of SMARTS’ mission to connect clients with internal and external customers, and also to inform and educate through real world examples (SMARTS Library videos) and learning solutions.  We are producing a great deal of our own content to share and add value to others, and we also can do it for you!

We apply talented copywriters, editors, graphic artists, videographers and digital editors as an extension of your team.  The time-consuming tasks of developing, producing, and publishing content are taken off your shoulders, and blog posts, newsletters, social media posts, video blogs, testimonials, training and explainer videos, and other media are produced and published, delivering content that is pre-approved by the client on a planned, scheduled, and consistent basis.

Search Engine Marketing / Online Advertising

In this day and age, communicating your message effectively through digital media advertising platforms is key to business success.  Potential markets are spread across a myriad of platforms and it can be difficult to keep your message cohesive and consistent across distribution channels.  SMARTS helps client companies develop programs for getting their brand and call-to-action messages in front of the right audiences across new media.

Pay Per Click (PPC) campaigns can jumpstart traffic to your online assets, while “organic” Search Engine Optimization (SEO) tactics improve your listing results over time. Both approaches are important to the success of your online marketing campaign. Let us take your business to the next level!

• SEO
• PPC
• Re-targeting
• Pandora
• iHeartRadio

Web Design

The level of importance of your website in representing your brand and offering can not be overstated.  Websites, and associated applications, should be recognized as priority channels of communication, often making first impressions of your enterprise, making or,  possibly, breaking initial assessments of credibility as a product or service provider.

Your website is a dynamic, “living”, interface with your internal and external customers, prospects, and worldwide media.  As such it deserves thoughtful design, regular updates, and consistent management with attention to innovation and relevance of content.

SMARTS will work with you on website development from scratch in your choice of platform, including projects as simple as single landing pages to complex, database-driven e-commerce sites.  Our team of experts provides strategy, copywriting and editing, creative graphic design, motion graphics, animations and video production, use of themed templates, combinations or custom coding, all within the context and character of your brand and product or service offering.   Creative work, yes, but we never lose sight of the business objectives of each piece.

We also evaluate existing web assets, in some cases, “rediscovering” the administrative and technical functionality and status with regard to aspects of initial development; in other words, is it a museum piece or will it work for you moving forward?  Once the “discovery” process is complete, redesign and optimization may proceed as desired.

Website management can include routine technical updates, content and social media integration, and website marketing programs for Search Engine Optimization (SEO) and Pay Per Click (PPC) to accelerate recognition of your presence in search engine results.

• Mobile Sites
• SavvyCards/Micro-sites
• eCommerce
• Web Applications
• Landing Pages

Content Marketing

Along with the familiar phrase, “cash is king”, we also know these days that “content is king”.   Content development and production are at the heart of SMARTS’ mission to connect clients with internal and external customers, and also to inform and educate through real world examples (SMARTS Library videos) and learning solutions.  We are producing a great deal of our own content to share and add value to others, and we also can do it for you!

We apply talented copywriters, editors, graphic artists, videographers and digital editors as extensions of your team.  The time-consuming tasks of developing, producing, and publishing content are taken off your shoulders, and blog posts, newsletters, social media posts, video blogs, testimonials, training and explainer videos, and other media are produced and published, delivering content that is pre-approved by the client on a planned, scheduled, and consistent basis.

• Video Production
• Blog Posts
• Video Blog Posts
• Editorial Calendars
• Testimonials
• Training/Learning Solutions
• Explainer Videos