TRADITIONAL MEDIA

Branding

Who are you as an organization; in planning, growing, dusting off or reinventing? Your identity in graphic and multimedia form is your face to the world. Connecting with the world and drawing customers/clients to your product or service is a creative art form with the power to make or break the venture.

SMARTS people have that creative “stuff” that translates a message into color and movement and captures the imagination and attention. Branding from logo/slogo concept and design through website development, multimedia production including radio and television commercial and corporate video production are part of our core competence.

Media strategies, demographic analysis and media buying on local, regional, and national scales are also part of the SMARTS arsenal.

Media Planning & Buying

Traditional media such as broadcast television, cable television, broadcast radio, movie theaters, outdoor signage and print are staples for viewing an advertising message, and now markets are spread out even further via websites, email, social media and text messages. SMARTS helps client companies develop effective strategies and plans for getting the brand, message, and call to action in front of the right people across media.

Media buying can be tricky, and our experts can help optimize the deployment of advertising dollars to target and reach your customers. Some advertising channels are less expensive than many clients believe, particularly cable television which can target consumers by category, media habits, market, and by county. Your message can be seen on dozens of America’s leading cable networks in thousands of programs, with the added benefit of targeting your message on a market by market basis.

Media strategies and advertising placements are also getting smarter, leveraging demographic, buyer behavior, location, and preference data and performance analytics. Pay Per Click (PPC) campaigns can jump start traffic to your online assets, while “organic” Search Engine Optimization (SEO) tactics improve your listing results over time. Blended programs may be the best approach for your marketing communications campaign.

Advertising

Communications used to persuade an audience to take action with respect to your brand, products, services, or ideas; the basics of advertising.  Traditional media like broadcast television, cable television, broadcast radio, movie theatres, outdoor signage, and print are staples for viewing an advertising message, often coordinated with digital media strategies and tactics.

SMARTS helps client companies develop effective strategies and plans for getting the brand, message, and call to action in front of the right people across media.

We will help you optimize your marketing communications through both traditional and new digital media advertising channels.

SMARTS’ core experience includes decades of radio, television, billboard, and specialty advertising products, including concept development, creative, production planning, production & post-production, media planning, media buying, and advertising program management.

Promotional Products         Search Promotional Products

Promotional products are proven to be one of the most effective media available to advertisers.  They’re mobile, tangible, useful, highly targeted, inexpensive, and deliver a high rate of recall and return on investment.  Almost any product imaginable may be branded with your logo and company message, whether a simple T-shirt or other conventional promo item, or custom-designed products from scratch to meet highly specific advertising campaign needs.

SMARTS will guide you through the process of finding product ideas, conventional or unique and surprising, that will proudly carry your brand.

Event & Trade Show Media

Sure, we produce signs as big as billboards, but marketing at events means your brand has to be front and center in a more intimate setting.  SMARTS provides creative design and production for banners, trade show booths, and every imaginable kind of marketing content companies need to shine at any scale.

Print

Business cards, rack cards; any promotional print from simple coupons to beautiful brochures are among the marketing arts we love to create.   SMARTS writers and designers will help from concept to delivered print media in support of any marketing initiative.