Most folks know by now that video production for business is in high gear, from social media posts to culture and product video for websites, TV commercials, and even client pitches. Training videos for corporate learning management systems (LMS), product and service tutorials, investor pitches, human resources and testimonials; the applications of video raise communications effectiveness at every level.
As commercial uses of video continue to evolve and production tools get better and more accessible, the cost of video production is coming down. The demand for creating video content and enabling technologies are driving a diversity of production methods, from cell phone cameras to camera-wielding drones, to cinema-level enterprise productions. This, of course, means the range of video cost and quality varies widely and this is as it should be.
Production values; the qualities of content, story-telling, lighting, sound, camera, and crew skills should be commensurate with the intended distribution channels. Marketers have to match application needs, budget resources, and production quality (production value) with their enterprise communication strategies.
For this article, we focus on professional-level production. The quality of messaging and visual design, scripting, casting, makeup and wardrobe, location selection, production equipment, and post-production editing, animation, effects, and coloration talents are paramount at every step in the production process.
Our Director of Photography and Cinematography, John Jones, recently compiled a demo reel of his work in 2016. We’re proud to share John’s reel here as an example of what “doing it right” looks like. Of course, we help marketers with video needs at all production values, but it’s a pleasure to show off the great stuff.