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Web design

The level of importance of your website

The level of importance of your website in representing your brand and offering can not be understated. Websites, and associated applications, should be recognized as priority channels of communication, often making first impressions of your enterprise, making or possibly, breaking initial assessments of credibility as a product or service provider.
Your website is a dynamic, “living”, interface with your internal and external customers, prospects, and worldwide media. As such it deserves thoughtful design, regular updates, and consistent management with attention to innovation and relevance of content.

SMARTS will work with you on website development from scratch in your choice of platform, including projects as simple as single landing pages to complex, database-driven e-commerce sites. Our team of experts provides strategy, copywriting and editing, creative graphic design, motion graphics, animations and video production, use of themed templates, combinations or custom coding, all within the context and character of your brand and product or service offering. Creative work, yes, but we never lose sight of the business objectives of each piece.

We also evaluate existing web assets, in some cases, “rediscovering” the administrative and technical functionality and status with regard to aspects of initial development; in other words, is it a dinosaur museum piece or will it work for you moving forward? Once the “discovery” process is complete, redesign and optimization may proceed as desired.

Website management can include routine technical updates, content and social media integration, and website marketing programs for Search Engine Optimization (SEO) and Pay Per Click (PPC) to accelerate recognition of your presence in search engine results.