A picture paints a thousand words; a video, nearly 2 million in about a minute. While PowerPoint remains a useful tool in the hands of creative and skilled authors, the marketing art of presentation “ante” is being upped (as with everything else it seems) by technology. In this case technology is lower-cost access to video production, post-production equipment and software, distribution channel bandwidth, and improved audio-visual projection.
When the opportunity value is “big” the presentation should also “go big”. Companies need to differentiate and get their message across as clearly and effectively as possible in memorable style. Video pulls together live-shot content, motion graphics, demonstrations, music; all of the communicative media that deliver those millions of word-equivalents to the senses of buyers of goods and services.
SMARTS recently had the opportunity to present our case to the Tampa Bay Advanced Manufacturing Industry Certification Training Center Program (ICTC) in our bid to become the design and development agency for their new website. The ICTC initiative is an international partnership to bring German/European – style education, training and apprenticeship programs to the Tampa Bay area. Our video presentation (shared with you here) includes live-shot bi-lingual elements, live-capture demonstrations of comparable website design and functionality, motion graphics, music, and a clear connection of presentation content back to our proposal. As with a PowerPoint presentation, commentary was delivered live to the ICTC selection Board (a voice-over of the commentary was added to the video for other uses, including this blog post).
We are incredibly proud to be the design and development agency for the ICTC’s new website. In this case, our video presentation was a significant differentiating factor, expressing our commitment to the ICTC initiative, our understanding of their goals and objectives, a connection to additional detail in our proposal, and a sense of practical direction for next steps. Here is SMARTS’ winning video presentation. Thank you so much to the ICTC for choosing us to work with you on this excellent program. It’s a terrific example of what a public/private partnership should be.